NIKE CONSUMER ZINES
Partners:
Splice Labs
Project Description:
We partnered with Splice Labs to create a pair of consumer zines for Nike that examine the values, lifestyles, trends and cultural shifts shaping their target audience.
+ Consumer Research
+ Content & Design Strategy
+ Editorial Strategy
+ Copywriting
HELPING NIKE BUILD STRONGER CONNECTIONS
Providing a fresh and creative approach to consumer research, we created these consumer magazines that take a deep dive into the values, interests, lifestyles and behaviors of their target audiences.
Separating the segments by men and women, these extensive consumer studies helped Nike better understand their audience to create more impactful campaigns and build stronger connections.
