black consumer project
Partners:
Quantasy / ThinkNow
Project Description:
We partnered with Quantasy + ThinkNow to produce and host a multi-wave study that explores the values, lifestyles, interests and behaviors of Black consumers.
+ Program Strategy
+ Program Development & Production
+ Live Panel Discussions
teaching brands about the realities of bLACK CONSUMERs
The Black Consumer Project is a multi-wave study that provides a comprehensive deep dive into the values, lifestyles, interests and behaviors of Black consumers across America.
This extensive research serves as a guide for brands and advertisers looking to build stronger authentic connections with their core audience.
black consumer project wave 1
identity + values
black consumer project wave 2
finance + banking
black consumer project wave 3
health + wellness
The black consumer project won gold at the 2023 muse creative awards.
